Linda Schurman is an IAA Board Member
and the Vice-chair of the Phoenix Chapter. Linda Schurman invented the “Kanga
Ring” Hanging Cell Pouch. The “Kanga Ring”Hanging Cell Pouch is a cell phone holder for cars. It allows the phone
to hang from the cigarette lighter in a car, which makes the phone easily
accessible while it is connected to the charger. Linda had planned to liscence
the Kanga Ring and let retail outlets sell them to the public. However it became
clear that this would not work. Linda didn’t give up though. She begansewing prototypes herself. Linda kept improving the design
and materials until at last she was satisfied with her product. She hired many
graphic designers to design a way to package the Kanga Ring and to design
posters to help her advertise. Then Linda went to a local dealer of Cellular
One. She showed the Kanga Ring to the managers, and although they thought that
it was a great invention, they had no authority to buy one to put on display.
Linda still didn’t give up. She went to visit one of her friends who works at
a car wash. The manager of the car wash bought one of her Kanga Rings and set it
up on display in the waiting room. A customer bought the first Kanga Ring even
before Linda left the car wash. Then she went to local car dealerships and this
also worked out very well. Linda eventually established about 100 retail sites
in the Phoenix area, and her invention was successful!
For more information on Linda Schurman, you can visit the following website:
Arizona 
